PLAYGAMEZ
Why an ADVERGAME?
Engagement
High rate of interaction and loyalty with the audience
Reward
Rewards, discount codes, giveaways based on achievement and profiling
Data Collection
Collection of user data useful for profiling
Multiplatform
Use for all devices connected to the network with access to a web page
Custom Made
Customization of dynamic and
brand-themed game graphics
Infinity
Potentially unlimited online game enjoyment with renewals over time while maintaining the same webpage
OUR APPROACH
01
Brainstorming to define dynamics and purpose of the project
02
Graphics customization andback and front-end development
03
Online publication on web page accessible from any device connected to the network
04
Maintenance and any adjustments during the on air period with the possibility of renewing the online maintenance of the game
THE SNOWDROP CASE
Johannes supported Bauli Group's Doria brand in the communication campaign for Bucaneve cookies.
The project included the development of an advergame integrated into the brand's main offline and online media, such as the product packaging, social media and the website.
The activity offered added value, not only as online entertainment, but also by providing users with a small financial return in the form of a €0.50 discount on their next purchase.
