LUXURY IS NOT JUST AESTHETICS
Luxury is not just aesthetics, but an experience to be lived and remembered. That is why, in our projects, we always try to combine elegance, innovation and involvement, turning each event into a unique moment. Today we take you to discover three extraordinary immersive experiences we have created for iconic brands in three iconic cities of luxury: London, Dubai and Milan.
Each project had a different soul, designed to amaze and leave an indelible mark in the hearts of visitors. Ready to immerse yourself in these exclusive worlds? ✨
AROUND THE WORLD
🇬🇧 London - HARRODS for MaxMara
Harrods is the temple of luxury shopping, a place where every detail is synonymous with sophistication. But who said shopping has to be just shopping on shopping? We designed an interactive installation that added a touch of magic and fun to the famous department store.
For visitors, we have created three unique experiences:
A photobooth in an eye-catching scenic set: a swing inside a cave invited people to sit and look up at the camera to take the photo with a special perspective;
An engaging memory game that challenged both adults and children;
An interactive light path in which to venture and reproduce the luminous sequence of lights that would turn on one at a time.
A perfect mix of interaction and design to give Harrods customers a different experience from the usual shopping experience.
🇦🇪 Dubai - Armani/Privé
Dubai is synonymous with glittering luxury and innovation, and this is where we created an exclusive experience at the Burj Khalifa for Armani/Privé, creating a magical tunnel for guests.
The key element? A mirrored photobooth that turned a simple snapshot into a moment to personalize and take with you. Guests were able to create their own memento of the evening by choosing wording, colors and stickers, making each photograph unique and original.
The glittering atmosphere, lighting designed to enhance the ambiance, and sophisticated design made the event a true journey into the world of luxury entertainment.
🇮🇹 Milan - Montblanc
Milan, capital of fashion and design, served as the backdrop for a spectacular installation created for Montblanc. The goal? To create abreathtaking optical illusion.
We designed a shot from above with special flooring that gave the impression of being suspended in a vacuum. It was a striking scenic effect that gave participants the illusion of standing on the ledge of a building, overlooking the city from above.
Engagement was total-everyone wanted to feel the adrenaline rush of the experience and capture the moment with a thrill shot.
These are just a few of the projects we have curated with passion and creativity.
Want to find out about other projects we've been working on? 🚀
